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-Pro-has-lost-all-meaning-and-Apple-knows-it-The-Verge-hatinco.com

'Pro' has lost all meaning, and Apple knows it - The Verge Apple’s been using the word “Pro” in its branding for years, but this week, we saw it use a new word ? “Studio.” Could Apple be trying to shift to a new brand, after years of diluting an o Author : Mitchell Clark

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